- Client
- Malaysian Communications and Multimedia Commission (MCMC)
- Date
- 6 December 2025
- Venue
- IOI Grand Exhibition & Convention Centre
- Location
- Putrajaya
The Kempen Internet Selamat (KIS) 2025 Mega Carnival was a large-scale digital awareness event organised by the Malaysian Communications and Multimedia Commission (MCMC) and the Ministry of Communications. It took place on Saturday 6 December 2025 at IOI Grand Exhibition & Convention Centre, Putrajaya. Creative Creed Associates Sdn. Bhd., a creative agency for events and exhibitions, delivered the carnival.
The brief
Kempen Internet Selamat is a national campaign on safe internet use. The Mega Carnival aimed to educate young people and communities on safe, positive and ethical internet use, and to raise awareness of three specific risks:
- online scams;
- cyberbullying;
- personal data protection.
The campaign uses a peer-to-peer approach, with young people reaching other young people, rather than relying on top-down messaging.
The challenge
Safety messages are easy to ignore, especially for a youth audience. A carnival format gives the campaign a way in: visitors come for the experience and leave with the message. The event had to be enjoyable enough to draw a crowd, while making sure the core content on scams, cyberbullying and data protection was actually delivered, not lost in the noise.
What Creative Creed delivered
Creative Creed delivered the Mega Carnival at IOI Grand Exhibition & Convention Centre, working with MCMC on a public-facing event built around the campaign's peer-to-peer approach. Audio-visual, staging and technical elements were delivered by our event technical team with specialist partners.
Work with MCMC
MCMC is a returning client. Creative Creed also produced the PEDi MADANI Conference 2023, which showcased the Pusat Ekonomi Digital programme for community digital transformation.
Running a public awareness campaign?
If you need a campaign event that draws a public crowd and still lands its message, contact Creative Creed to discuss your audience and format.