- Client
- Takaful Ikhlas Family Berhad
- Date
- 11 April 2026
- Venue
- Setia City Convention Centre (SCCC)
- Location
- Shah Alam
The Takaful IKHLAS Agency Kick-Off FY 2026/2027 took place on 11 April 2026 at Setia City Convention Centre (SCCC) in Shah Alam, Selangor. Creative Creed Associates Sdn. Bhd., a creative agency for events and exhibitions headquartered in Shah Alam, produced the event for Takaful Ikhlas Family Berhad and its agency force.
The brief
An agency kick-off has a specific commercial job: it opens the financial year for the people who sell, and it has to leave them with a clear mission and targets to chase. For FY 2026/2027, Takaful IKHLAS used the event to launch a new mission built on three aims:
- driving sales growth across the agency channel;
- strengthening agency performance;
- setting achievement targets for the year ahead.
The theme: Gempur Sampai Menang
The kick-off ran under the theme “Gempur Sampai Menang”, a call to keep pressing until the goal is won. For a sales audience, a theme like this works when it carries through the room, from the stage look to the way targets and recognition are presented, so that the mission reads as one message rather than a slogan on a backdrop.
What Creative Creed delivered
Creative Creed proposed, planned and produced the kick-off at SCCC. Our proposal set out the event overview, the services we would deliver and the team who would run it, and on the day we managed the live show for the agency audience. As on all our events, audio-visual, staging and technical elements were delivered by our event technical team with specialist partners.
Agency kick-offs follow a familiar shape, but the detail decides whether they work: leadership messages must land with a large room, target announcements need visual weight, and the running order has to hold energy from start to finish. A dedicated convention centre gave the production the space and infrastructure a large agency gathering needs.
Why it matters
For a takaful operator, the agency force is the front line of the business. A kick-off that gives agents a shared mission and a reason to believe in the year's targets has a direct line to sales performance. The Takaful IKHLAS kick-off sits alongside the town halls and internal launches Creative Creed produces for Malaysian corporates and GLCs, such as the JLG Town Hall 2025.
Planning a kick-off or sales conference?
If you are preparing an agency kick-off, sales rally or annual conference, talk to Creative Creed about the theme, the programme and the production.